Social media and mobile channel helped Indosat Awards TV rating

Aktifmob was given the task to execute and manage both IndosatAwards Social Media channels and its online and mobile microsite, a very rushed task to implement social media network campaign with IndosatAwards website management within 1 (one) week. The goals were to get as many fans and followers as possible within one (1) month prior to the television live broadcast and to generate as much buzz as well as input from the target audience for the next music award program. Further requests were added to improve the official website visits and assists Indosat online music portal in sales. Not an easy set of goals in a relatively short period given to Aktifmob and yet somehow we managed to pull everything off and on-track as the brief requested by the agency.

The Results

Indosat Music Awards received highest television rating; 19 (viewed by at least 9.500.000 people) at RCTI when aired compare to other shows airing at other stations at the same time. The show also got a re-run requests by fans and followers and were aired the following day.

The Facebook fans page and Twitter was used as communication tool by musician resulting in an uproar frenzy of supporters that add excitement in both media. SMS polling was also used to add further dimension into the frenzy. Then Live Feeds were delivered to both Facebook and Twitter during the live award ceremony giving backstage views and citizen reporting style to sustain interests.

Overall the results were quite significant and market proven that social media does helps program such as IndosatAwards in gaining huge interest and even increase their television rating. However though the key message that is “Music” is a universal one, nevertheless without proper positioning and socialization such program may not be as popular as it is intended to be.