With the success of Nissin Newdles, Indomaret approached Aktifmob to create their version of instant cup noodles to compete against existing popular brands with specific market segment in mind; the lower class.
The instant cup noodles came in two flavors, tasty chicken noodle soup and hot chicken. The packaging and design approach must appeal to the lower segment that is price sensitive and yet looking for good quality product.
The brand of instant cup noodles is only available across Indomaret mini market chain and it’s produced by Nissin.
- PT. Indomarco Prismatama
- Nissin Mas
- Art Direction
- Branding Strategy
- Packaging Design