In 2011, Nissin Mas, the producer of Nissin Instant Noodles came to Aktifmob to develop packaging for their new line of “Newdles” brand. The new line came with three distinctive flavours that suit Indonesian and in particular to customers purchasing from mini markets the like of Alfamart and Indomaret.

The studio embraced upon concept to offer unique values to the brand by creating packaging that would stand out on the shelves among other competing brand variants of noodles. The packs are specially made for quick eating and therefore packaging materials must be heat proof and food safe for the customer.

Food photography, special heat sink materials and food safe printing were part of the entire process to ensure the designs are distinctive and cost effective.


  • Nissin Mas


  • Art Direction
  • Branding Strategy
  • Packaging Design