Djarum LA Lights Music Project

MarketingMobile AppUIX Design

Perhaps the first and most complex multi-player mobile marketing gamification app ever built. Runs on Symbian, Android, Blackberry and IOS platforms. Took 1.3 years to complete the entire project due to the complex programming involving multiple screen sizes and languages used.

User can play independently or jamming as a group creating a unique multi-playing experience. The marketing program then lead to an online music competition nationwide with hundreds of bands joining the fun.

Watch Marketing Video
Client

Djarum


Agency

Dentsu


Year

2012