mFish Indonesia

Brand IdentityMarketingMobile App

Social impact driven program using mobile application as its core driver. The program provides fishers with free to use Android app to help them navigate and catch fish in the ocean. Backed by USAID, KKP, Tone and XL Axiata, all fishermen joining the program would receive a package of smartphone with the app installed and unlimited data plan. Using the app, fishermen would be able to navigate using the app offline GPS data, find possible location of fishes based on plankton data provided by USGS and find the best market to sell their catch.

We also produced the explanation video as well as few other PR videos for the program. By the end of the program, more than 13.000 fishermen joined mFish. Due to changes in US Government and Indonesia, the program was discontinued by end of 2017.

Watch Explaination

US Department of States, XL Axiata, Indonesia Ministry of Fisheries